Pay as you go - use as much management time per month as you want.
12 PPC management credits in a pack.
1 PPC credit is worth a single PPC management session of up to 30 minutes PPC management time.
Self-managed PPC accounts use 0 credits. Automated reporting uses 0 credits.
Managed accounts use at least 1 credit per month for monitoring and small adjustments.
Human reporting uses at least 1 credit.