Brand-focused Google Ads management for hotels. We protect your brand searches from OTA hijacking and turn them into direct bookings at a fraction of the commission cost.
The hospitality sector has seen significant changes over the years. Many hotels have paused their PPC advertising, finding full-service hotel PPC agencies too expensive. Even the OTAs faced challenges with reduced PPC budgets. Not only is our paid search service for hotels more affordable than ever, but we have also introduced the ability to pay as you go. Now, it is easy for you to scale PPC management costs up when business is busy, and down (or off) when things are quieter.
We have been managing full-service Google Ads for hotels in hundreds of countries across the globe since 2012, serving luxury hotels, resorts, and travel operators. Previously, this was done through London and overseas PPC agencies, but now you can purchase hotel PPC management directly from PPC for Hotels without the agency mark-ups.
We have consistently provided a streamlined PPC service at a significantly reduced cost. Currently, we are managing hotel PPC for several five-star (and some four-star) hotels, and a chain of budget hotels in the Far East. These are all delivering a return on ad spend (RoAS) of between 1,000% and 3,000%, ensuring that hotel PPC remains highly cost-effective. Even those figures can be improved for hotels that have a good loyalty offer.
Our luxury hotels have secured single bookings worth tens of thousands of pounds (thank you Saudi Arabia) — imagine the significant OTA commission savings for those transactions!
Your hotel can benefit from a similar streamlined PPC service. We focus on proven campaigns with low channel costs, avoiding unnecessary changes, and providing low-maintenance reporting. We have pared down the full-service Google Ads for Hotels offering to the bare essentials, at a price that makes it accessible to any hotel.
Google hotel PPC management that focuses on brand protection to combat the OTAs advertising on your brand searches, like Booking.com, plus fully transparent reporting in a live dashboard, plus integration with your Google Analytics.
The OTAs are great for reaching a wider audience, but not so great when they squat on your brand (known as hotel brand jacking), take 15% or more of your booking revenue, and even encourage your brand customers to book with alternative hotels.
Hotels with large OTA costs, in particular luxury hotels anywhere in the world. Hotels that are suffering from OTA brand jacking.
If you are paying thousands and tens of thousands of pounds (we are in the UK), dollars, or euros to the OTAs, it is time to claw some of that back with a hotel PPC system that easily pays for itself. Thai Baht is another big currency for us, but we will take most currencies!
Request a quote to discuss pricing. Every hotel is different, so we tailor our proposal to your property, your traffic, and your OTA exposure. Note that you will also be charged by Google for the PPC click costs. The key for us is to keep channel costs to somewhere between 5% and 12% (you set the target), compared to an OTA channel cost of 15% or more.
If you want a low-cost, no-frills expert hotel PPC management system that works, this is for you. The price you start with is the price you will always pay. No unexpected price increases.
† PPC for Hotels works mainly with hotels and resorts, but we can also work with agencies and affiliates.
in revenue for every £1,000 you pay Booking.com in commission. A definition of 15% commission.
in direct bookings for every £1,000 spent using PPC for Hotels. Average returns from luxury hotels running the PPC for Hotels system.
Some of our campaigns achieve over 7,000% return on ad spend (RoAS). That is less than 1.5% cost of sales or one tenth what Booking.com charges.
Tell us about your hotel and we will come back with a tailored proposal and pricing.
Brand protection campaigns set up and tuned for your hotel, your market, and your target channel cost.
It is easy and we will tell you how.
Track the channel cost for your direct bookings and compare with your OTA commission fees (typically 15% or more).
Satisfaction guaranteed. You have 30 days to refund your management fee for any reason. Low channel costs, or your money back. Tried and tested since 2012 on luxury hotels. Find out more on the about us page.
† Money-back refund applies to PPC management costs only, not Google spend.
To provide simple-to-understand, brand-focused hotel PPC management, at the lowest possible cost, achieving a channel cost much lower than the OTAs.
We sync our Google Ads with Microsoft Advertising (Bing Ads). This is available as an optional upgrade to complement your Google advertising.
We include a 30-day money-back guarantee, zero set-up fees, and no minimum contract.
You will also receive a Google credit to your account in month two or three (dependent on territory and subject to availability and Google terms). This is currently worth $500 in the US.
"Our luxury hotels have secured single bookings worth tens of thousands of pounds — thanks to our esteemed guests from the Gulf region."
PPC for Hotels
Everything we have learned running Google Ads for luxury hotels since 2012, distilled into a practical handbook. Brand protection strategy, campaign structure, bidding approaches, landing page principles, and the metrics that actually matter.
Join the waiting list and we will let you know when it is available. We will also share useful hotel PPC insights along the way.
Tell us about your hotel and we will come back to you with a proposal. No obligation, no hard sell.
We typically respond within one working day. No credit card required.
If you are paying thousands to the OTAs, it is time to claw some of that back with a hotel PPC system that easily pays for itself.
The luxury hotel PPC service any hotel can afford