Booking.com commissions hurting? You need an OTA upgrade.

● MORE direct hotel bookings - LESS OTA commissions● ONE-TIME FEE PPC set-up, then self-manage or pay as you go● FREE-forever dashboards and reports - no purchase required

Reduce your OTA commissions with paid search

The hospitality sector has seen significant changes over the years. Many hotels have paused their PPC advertising, finding full-service hotel PPC agencies too expensive. Even the OTAs faced challenges with reduced PPC budgets. We all had to evolve to stay ahead after the pandemic.
Not only is our paid search service for hotels more affordable than ever, but we've also introduced the ability to pay as you go. Now, it's easy for you to scale PPC management costs up when business is busy, and down (or off) when things are quieter.
We've been managing full-service Google Ads for hotels in hundreds of countries across the globe for over 10 years—serving luxury hotels, resorts, and travel operators. Previously, this was done through London and overseas PPC agencies, but now you can purchase hotel PPC management directly from 'PPC for Hotels' without the agency mark-ups.
We've consistently provided a streamlined PPC service at a significantly reduced cost. Currently, we're managing hotel PPC for several 5-star (and some 4-star) hotels, and a chain of budget hotels in the Far East. These are all delivering a return on ad spend (RoAS) of between 1000% and 3000%—ensuring that hotel PPC remains highly cost-effective. Even those figures can be improved for hotels that have a good loyalty offer.
Our luxury hotels have secured single bookings worth tens of thousands of pounds (thank you Saudi Arabia) —imagine the significant OTA commission savings for those transactions!
Your hotel can benefit from a similar streamlined PPC service. We focus on proven campaigns with low channel costs, avoiding unnecessary changes, and providing low-maintenance reporting. We've pared down the full-service 'Google Ads for Hotels' package to the bare essentials, offering it at an unprecedented price.
What do you get?Google hotel PPC management that focuses on brand protection to combat the OTAs advertising on your brand searches, like Booking.com+ fully transparent reporting in a live dashboard+ integration with your Google Analytics
The OTAs are great for reaching a wider audience - but not so great when they squat on your brand (known as hotel brand jacking), take 15% or more of your booking revenue, and even encourage your brand customers to book with alternative hotels. 
Who's PPC for Hotels for?- Hotels with large OTA costs - in particular luxury hotels anywhere in the world. - Hotels that are suffering from OTA 'brand jacking'
Why should you buy it?If you are paying thousands and tens of thousands of pounds (we're in the UK), dollars, or Euros to the OTAs, it's time to claw some of that back with a hotel PPC system that easily pays for itself. Thai Baht is another big currency for us - but we'll take most currencies!
How much is it?Check package pricing. For comparison, the pre-Covid PPC management fee for luxury hotels was £350 (or the local currency equivalent) per month - but PPC for Hotels is focused on reducing that amount significantly. Note that you will also be charged by Google for the PPC click costs. The key for us is to keep channel costs to somewhere between 5% and 12% (you set the target) - compared to an OTA chnnel cost of 15% or more.
Is it for you?If you want a low cost, no frills expert hotel PPC management system that works, this is for you. The price you start with is the price you will always pay - no unexpected price increases.
Our missionTo provide simple-to-understand, brand-focused hotel PPC management, at the lowest possible cost - achieving a channel cost much lower than the OTAs.
Our roadmapWe sync our Google Ads (formerly AdWords) with Microsoft Advertising (formerly Bing Ads) - this will be offered to you an optional upgrade to our low cost Google advertising packages. 
And finally, to sweeten the deal...We're including a 30 day money-back guarantee, zero set-up fees, and no minimum contract.You will also receive a Google credit to your account in month 2 or 3 - dependent on territory and subject to availability and Google terms. This is currently worth $500 in the US.

† PPC for Hotels works mainly with hotels and resorts, but we can also works with agencies and affiliates.

"Our luxury hotels have secured single bookings worth tens of thousands of pounds—thanks to our esteemed guests from the Gulf region."

PPC for Hotels

Double your direct revenue by using PPC for Hotels

"You receive £6,667 in revenue for every £1000 you pay Booking.com in commission. "- a definition of 15% commission.

"You receive £13,333 in direct bookings for every £1000 spent using PPC for Hotels ."- average returns from luxury hotels running the PPC for Hotels system.

Some of our campaigns achieve over 7000% return on ad spend (RoAS).
That's less than 1.5% cost of sales or one tenth what Booking.com charges. 

PPC for Hotels

Our process

Step 1. Choose a free or paid plan

If you want us to manage your PPC, or assist you, order pay as you go credits (2 are included with Jumpstart).

Step 2. Fill-in the simple PPC configuration form (optional)

Or keep the defaults. Paid plans only.

Step 3. Connect your Google Analytics

It's easy - we'll tell you how.

Step 4. Monitor your dashboards and reports

Track the channel cost for your direct bookings and compare with your OTA commission fees (typically 15% or more).

Buy with confidence - 30-day money back guarantee

Satisfaction guaranteed - you have 30 days to refund your purchase for any reason. Low channel costs - or your money back.
Tried and tested over 10 years on luxury hotels - find out more on the about us page. 

† Money-back refund applies to PPC management costs only - not Google spend.

Hotel PPC FAQ

General Questions

  • Are Google's metasearch Hotel Ads included?

    The PPC for Hotels packages are primarily for Google Search Ads - these ads appear at the top of Google search results on the *left* of the search page.
    Google's metasearch ads appear on the *right* of the search page and allow price comparison with the OTAs. This type of ad is on our upgrade roadmap for 2022.
    Note that some PPC for Hotels packages include remarketing ads.

  • Is remarketing for hotels included?

    The PPC for Hotels packages include remarketing - with the exception of the Bare Essentials package.
    If there is sufficient demand for remarketing on the Bare Essentials package, we will include it for a nominal upgrade fee in 2021.

  • Is SEO for hotels included?

    Full SEO is not included in our PPC packages - however our included hotel landing page guidelines contain some hotel SEO recommendations.
    Our team includes hotel SEO expertise that's available on a consultancy basis only - please ask for details.

  • Is Microsoft Bing Ads for hotels included?

    We run ads on Microsoft Advertising (Bing Ads) for hotels. However, these PPC services are not open during the COVID crisis and are not part of the Bare Essentials Google Ads package.

  • Do you have a money-back guarantee?

    Yes, we offer a no-quibble 30-day money back guarantee for all our ad management packages.
    Google media spend (click costs) are not refundable. However, Google spend will be transparent to you. This means if you do not like the clicks you are paying for, you can stop the account and receive a refund for your management package.

  • What other costs are there?

    The Google spend - the click costs. You have to pay Google's click fees, and this is non-refundable. 

  • How can I upgrade my plan?

    You can change the plan any time. Just give us a call, contact us on live chat, or send a request via email if we are out-of-office-hours. Our contact details are on the about us page.

  • Do you track our booking engine?

    You should already be tracking your booking engine revenues in Google Analytics. If you are, we will use revenue data in our reports. We will not work on your booking engine ourselves, but may be able to recommend third-party assistance if you need it.

  • What's the catch?

    There are some fair limitations to this service. But there's no big 'gotchya' waiting to trap you. We are an established PPC company and we've based this package on years of experience running PPC accounts for luxury hotels.

    Future pricing for future customers will pay for the continuing management costs for early adopters. In addition, our ongoing costs are kept low due to the level of automation we employ. Most of our costs are the up-front set-up costs, and these are covered by the price of the deal (especially when the deal is 'stacked').

  • What can go wrong?

    One thing that goes wrong from time-to-time is the attribution of revenue. In our experience, this can often happen when a new pop-up is added to the website, for example. We have seen circumstances where all online sales are attributed to the pop-up itself, or in other cases sales have been attributed to 'not set' or 'direct'. 
    PPC for Hotels will not diagnose or correct tracking issues on the Bare Essentials package - such things are individual and can't be dealt with in a fixed-price package. We can provide some guidance though.

  • Are Baidu ads for hotels included?

    Baidu PPC can be provided as an upgrade to the Essentials Plus and Premium packages. This service is on-hold until COVID vaccination has been successful and is widespread globally.

  • Is this an SaaS offer?

    This service is *managed* SaaS. We manage your Ad Campaigns using our tools. 
    There is a human element to the service. The software part is provided mainly by Google Ads and Google Analytics. The human part of the service is the set-up, monitoring and tuning. 

Who is this hotel PPC service for?

  • What countries are supported?

    We run Google Ads for hotels in every country that allows Google advertising. 
    We have hotel customers around the world and invoice in UK pounds. Payment is via invoice and taxes will be calculated for your country. We don't know how 'Brexit' will affect invoicing in 2021 and beyond (will there be a Brexit deal, or no-deal?) - but you can be sure we'll make sure you get low billing wherever your hotel or resort is based. 

  • What languages are supported?

    Our hotel ads mainly target English-speaking travellers. However, bookings still come from all over the world.
    Other languages are supported on the Essentials Plus package and above. It is common to target English + the hotel's native language.
    The hotel website landing pages must support the language used in the ads.

  • Is this hotel PPC service suitable for my hotel?

    If your hotel has high OTA costs to pay every month, this service should be very profitable for you - providing you follow our landing page recommendations.

  • Is this hotel PPC service suitable for hotel chains?

    If the hotels in the hotel chain have high OTA costs, this service should be very profitable - providing our landing page recommendations are followed.
    Bulk discounts are available on Essential and Premium PPC packages for hotel chains.

  • Is this PPC service suitable for travel operators?

    The PPC for Hotels service has been used successfully with several travel operators running ads for many resorts and luxury hotels around the world.
    Bulk discounts are available on Essential and Premium PPC packages for travel operators.

  • Is this PPC service suitable for wedding venues?

    If your wedding venue has high OTA costs, this PPC service should be very profitable for you - providing you follow our landing page recommendations.

  • Is this PPC service suitable for villas and chalets?

    If your villa or chalet has high OTA costs, this PPC service should be very profitable for you - providing you follow our landing page recommendations.

  • Is this PPC service suitable for small and boutique hotels?

    If your hotel has high OTA costs to pay every month, this service should be very profitable for you - providing you follow our landing page recommendations.

  • Is this service suitable for a hotel restaurant?

    This service is not suitable for advertising hotel restaurants - it is only for acquiring more direct hotel room bookings.

  • Is this service suitable for a hotel spa, fitness club, or casino?

    This service is only suitable for advertising room booking services. Other features may be mentioned in advertising, but cannot be the primary focus.

  • Is this service suitable for third-party hotel ppc agencies?

    The PPC for Hotels white label / private label / reseller programme is closed to new members. By all means express your interest.

  • Is there an affiliate scheme?

    The affiliate scheme is on our roadmap - moved back to 2022. It's available by special arrangement before then. Please contact us to discuss. 

No credit card required - invoice only

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