PPC for Hotels
PPC for Hotels
More Bookings - Less CommissionsBooking.com commissions hurting? You need an OTA upgrade.
● MORE direct hotel bookings - LESS OTA commissions● NEW one-time fee PPC set-up, then self-manage or pay as you go● FREE-forever dashboards and reports - no purchase required
Reduce your OTA commissions with paid search
Times are still hard in the hospitality sector but not as bad as they were. Many hotels stopped their PPC advertising during the pandemic - full service hotel PPC agencies were too expensive. Even the OTAs struggled - with much-reduced PPC budgets. We all had to evolve to survive.
Not only is our paid search for hotels service much cheaper than before, we've just introduced the ability to pay as you go. Now it's easy for you to turn PPC management costs up when things are getting busy, and down (or off) when things are quiet
We've been managing full service Google Ads for hotels in hundreds of countries across the globe for over 7 years - for luxury hotels, resorts, and travel operators. Previously this has been through London and overseas PPC agencies, but now you can buy hotel PPC management direct from 'PPC for Hotels' without the agency mark-ups.
Throughout the pandemic we've continued to run a bare-bones PPC service at a much-reduced cost. Even now, we're actively running hotel PPC for several 5-star (and some 4-star) hotels with a return on ad spend of between 1000% and 3000% - so, assuming cancellations are minimal their hotel PPC is cost-effective even during the COVID pandemic. In 'good times' our luxury hotels have had single bookings worth tens of thousands of pounds - think of the eye-watering OTA commission savings for those transactions.
Your hotel can benefit from a similar bare-bones PPC service. We focus on proven campaigns with low channel cost, excluding unnecessary custom changes, and providing low-maintenance reporting. We've stripped the full service 'Google Ads for Hotels' package down to bare essentials and we're offering it for a price that has been unthinkable, until now.
What do you get?Google hotel PPC management that focuses on brand protection to combat the OTAs, like Booking.com+ fully transparent reporting in a live dashboard+ integration with your Google Analytics
The OTAs are great for reaching a wider audience - but not so great when they squat on your brand (known as hotel brand jacking), take 15% or more of your booking revenue, and even encourage your brand customers to book with alternative hotels.
Who's it for?- Hotels with large OTA costs - in particular luxury hotels anywhere in the world. - Hotels that are suffering from OTA 'brand jacking'
Why should you buy it?If you are paying thousands (during COVID) and tens of thousands of pounds (normally) to the OTAs, it's time to claw some of that back with a hotel PPC system that easily pays for itself.
How much is it?Check package pricing. For comparison, the pre-Covid PPC management fee for luxury hotels was £350 (or the local currency equivalent) per month - but PPC for Hotels is focused on reducing that amount significantly. Note that you will also be charged by Google for the PPC click costs.
Is it for you?If you want a low cost, no frills hotel PPC management system that works, this is for you. Once the hospitality sector recovers, you may want to upgrade - but you won't have to. The price you start with is the price you will always pay.
When will the cost go up?We expect the cost of hotel PPC services to increase when the affects of the COVID-19 pandemic start to ease. But we commit to zero price increases for the service you pay for - even when the price for new customers is much higher.
Our missionTo provide simple-to-understand, brand-focused hotel PPC management, at the lowest possible cost - achieving a channel cost much lower than the OTAs.
Our roadmapWe sync our Google Ads (formerly AdWords) with Microsoft Advertising (formerly Bing Ads) - this will be offered as an upgrade to our low cost advertising packages. We are currently also trialling Google Hotel Ads and plan to offer this in 2022 - currently unavailable, waiting for signs of recovery in the travel sector.
And finally, to sweeten the deal...We're including a 30 day money-back guarantee, zero set-up fees, and no minimum contract.You will also receive a Google credit to your account in month 2 or 3 - dependent on territory and subject to availability and Google terms. This is currently worth $500 in the US.
† PPC for Hotels only works mainly with hotels and resorts, but also works with agencies and affiliates.
"During the COVID-19 pandemic, even the wealthiest hotels and resorts are struggling with costs - we've modified our PPC services to adapt"
PPC for Hotels
Some of our campaigns achieve over 7000% return on ad spend (RoAS).
That's less than 1.5% cost of sales or one tenth what Booking.com charges.
PPC for Hotels
Step 1. Choose a free or paid plan
If you want us to manage your PPC, or assist you, order pay as you go credits (2 are included with Jumpstart).
Step 2. Fill-in the simple PPC configuration form (optional)
Or keep the defaults. Paid plans only.
Step 3. Connect your Google Analytics
It's easy - we'll tell you how.
Step 4. Monitor your dashboards and reports
Track the channel cost for your direct bookings and compare with your OTA commission fees (typically 15% or more).
Satisfaction guaranteed - you have 30 days to refund your purchase for any reason. Low channel costs - or your money back.
Tried and tested over 7 years on luxury hotels - find out more on the about us page.
Hotel PPC FAQ
General Questions
Who is this hotel PPC service for?
No credit card required - invoice only (Stripe coming soon)
Place your order below or chat with us using the live chat box.
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